Oxen Sports is proud to announce the signing of NRL superstar Latrell Mitchell as a Global Ambassador, marking one of the most significant athlete partnerships in the brand’s history.
One of the most dominant and influential players in world rugby league, Mitchell’s impact stretches far beyond the field. A proven winner, leader and cultural figure within the game, he embodies the strength, authenticity and presence that define the Oxen identity.
This partnership represents a major statement of intent as Oxen continues its expansion across the UK and Australian markets.
Lee Jenkinson, CEO of Oxen Sports, said:
“Latrell sets standards. He leads. He performs on the biggest stages. That’s the level Oxen operates at. This partnership reflects the scale and global momentum of the brand and reinforces our commitment to working with athletes who define the modern game.
Latrell is one of the most influential players in world rugby league. Bringing him into Oxen is a decisive step in the continued elevation of our global athlete roster.”
As Global Ambassador, Mitchell will collaborate with Oxen across performance footwear, technical apparel and lifestyle collections, while also supporting community-led initiatives in both hemispheres.
Latrell Mitchell added:
“This partnership with Oxen is about more than just performance gear. It’s about shared values. They’re a brand that’s growing globally and aligning with athletes who drive the game forward. I’m looking forward to building something special together and representing Oxen on the biggest stages.”
Oxen Sports is a global performance apparel and footwear brand operating across rugby league, rugby union and elite sport in the UK and Australia. With full vertical supply chain ownership and a growing global athlete roster, Oxen delivers technical innovation, performance-led design and lifestyle collections engineered to inspire.
For media enquiries, interviews or further information, please contact: press@oxensports.com