OXEN Sports has partnered with the Gold Coast Titans to become the official boot supplier for the club's pathways program — bringing NRL-level footwear to the next generation of rugby league talent on the Gold Coast.
The agreement will see Future Titans players across Gold Coast's development system equipped with OXEN's elite rugby league boots, reinforcing professional performance standards from the earliest stages of a player's journey.
The partnership builds on OXEN's established presence within the Titans' NRL squad, with captain Tino Fa'asuamaleaui alongside Jayden Campbell, Cooper Bai and Jaylen De Groot already wearing OXEN on game day. Extending that relationship into the pathways system creates a fully aligned performance pathway — from junior development all the way through to the NRL arena.
The Titans join the Dolphins, Penrith Panthers and Parramatta Eels as NRL clubs whose pathways programs are supported by OXEN footwear, further cementing OXEN's position across Australia's elite development systems.
OXEN's rugby league footwear has quickly become recognised across the NRL for its traction, stability and game-day comfort — engineered to meet the speed, power and physical demands of the modern game. Having the Future Titans program align with OXEN ensures those athletes are training and competing in boots trusted at the highest level.
Titans pathways manager Matt Keating welcomed the partnership, highlighting its importance to the club's next generation of players.
"For us, it's about creating an environment where our young players experience NRL-level standards from day one," Keating said. "Having a high-performance brand like OXEN supporting our pathways program ensures our athletes are training and competing in boots trusted at the top level of the game. That alignment between pathways and NRL is critical in preparing players for the transition into a full-time professional system — technically, physically and professionally."
OXEN Sports CEO Lee Jenkinson said the partnership was a natural extension of the brand's relationship with the club.
"We've been hugely impressed by the professionalism, structure and ambition of the Titans pathways program," he said. "The standards they are setting for young players, both on and off the field, align perfectly with how we operate at OXEN. We already have strong representation within the Titans' NRL squad, so formalising our support of the pathways program creates complete alignment across the club.
"Queensland consistently produces world-class rugby league talent, and we're committed to ensuring the next generation coming through the Titans system are equipped with boots built for the biggest stage."
As part of the partnership, Titans members and fans will receive exclusive OXEN offers throughout the season — keep an eye on club channels and oxensports.com.au for details.
To explore the full OXEN footwear and performance range, visit oxensports.com.au.